4 Terrific Ways to Use Current Events to Drive Traffic
Current events can be a great way to drive traffic to your website. If you have a blog and you are including current events in a blog post, you might be able to get a small part of the huge traffic that comes with current events. Here are some of the ways that you can use news articles or current events to drive traffic to your site.
1. First, make sure that you are getting the latest current events. You should be signed up for Google alerts or some other type of instant notification when a major news event happens. You want to be writing an article and getting in front as soon as you know about the news event because when you publish matters if you want to be in the first few pages of results.
2. Create a press release type article that includes both some current event ñ or several current events even ñ and some new promotion or product that you are offering. Include both of them in the press release as if they were both news articles and then publish them elsewhere.
3. Start with a newsworthy event of some kind and report on it for the first part of your blog. Make sure that you are getting the keywords in that you need to drive traffic. However, then you can turn the article around and use the current event is some sort of example and turn the attention back to your own product or service or whatever it is that you do on your website. This seems a little misleading at first, but youíll get the hang of using current events to write your own promotional content without spamming or misleading people.
4. You can also use the comment sections and forums or other places that your active to comment on current events and get a discussion started. You want to make sure, of course, that you are able to direct people back to your website through a link in your signature or your URL in your bio or some other method of advertising your site. You can generate a lot of attention by discussing current events which could get you quite a bit of traffic coming in to your blog or website and that could convert into real sales. Just make sure your contributing valuable and relevant content and not spamming.
5 Great Rules for Running Promotions
Once in a while, you may want to run a promotion on your website in order to attract new customers and to bring back old customers. You probably are very familiar with this, since many businesses do this. Most of the pizza chains, if you sign up for their mailing list, will email you special promotions that they do once in a while and you can use their example to promote your own deals. Here are five good rules to follow when youíre doing promotions.
1. Donít do your promotions too frequently. If youíre doing a promotion every week then participating in a promotion or taking advantage of the offer loses its urgency. Make sure that when your promotion goes out that people know itís a special thing and itís not going to come around again for quite a while.
2. Design good artwork for your promotions and make it look really professional. If you to send out a text email or make a post about your promotion, it isnít going to have nearly the impact that a well-designed banner will.
3. Donít be your promotions to sell them either. If you only send out a promotion a couple times a year people are going to forget all about your company and they Artie would get a know who you are when your email arrives in their inbox. That could mean that they send you straight to spam ñ in fact it could mean that the email service sends your message to spam ñ once a month or so is a good time frame.
4. If you are doing a sales promotion, enlist other bloggers and offer them an affiliate commissions for anyone that they refer to your site. They will be doing all of the advertising work and you will just be paying them a percentage of sales that you wouldnít have gotten at all if you hadnít enlisted them.
5. Finally, donít run the same promotion every month or every three weeks or however you run your promotion. Make sure that something brand-new every single time. If it is the same exact promotion that you had in the past, then dress it up completely and make it look brand-new. You may have to find some creative ways to do this because if youíre an e-commerce, you only have so many ways to say ëcome and save money.í
